I began writing for clients in 2009. Today, I construct cutting-edge conversations for some of the US's top SaaS companies and law firms. I love finding the topics no one else is covering - and being the first to connect the dots.
I have seven years of agency experience and over ten years of freelance and contract team experience. For samples of my work, see my portfolio.
I also research and publish on the role of communication in identity construction. For a list of my academic publications, see the "Publications" section, below.
Key Accomplishments
Through effective SEO practices, I have placed over two dozen law firms on Page 1 of Google Search for their target practice areas and geographic locations and helped them maintain that ranking.
My white papers, marketing materials, and slide decks helped four different SaaS startups obtain multiple rounds of funding from 2017 to 2020. One of the four reached unicorn status thanks in part to a cutting-edge white paper I wrote analyzing corporate "bias training" through the lens of social-emotional learning - a connection no one in business or education had yet published.
In 2018-2019, I wrote a series of articles for an insurtech company that increased website traffic by 430% over eighteen months.
In 2022-2023, I wrote series of articles and white papers that helped two pharmaceutical research SaaS companies become thought leaders in clinical trial practice.
I fully managed client SEO and conducted comprehensive keyword research for a dozen clients, managing over 300 terms and optimizing content for diverse audience segments.
Between 2012 and the present, I have improved SEO strategies for over 30 businesses, ranging from $1.3 million to over $1 billion in revenue, increasing their conversion rates by a minimum of 60 percent.
In 2025, I increased my drafting speed by 30% through implementation of an extensible text editor with flexible keyboard shortcuts.
I manage 8-10 clients' workloads simultaneously, successfully meeting or beating 10 to 20 deadlines each week, while turning in a total volume of approximately 10,000 words per week. I have a 99% lifetime client satisfaction rate.
During the 2024-2025 school year, I did all this while also restarting a local high school library from scratch and learning Web design. I'm just that good.
Writing and Editing Positions
Reviewer, Booklist Books for Youth, 2024-p
Content Writer (agency), Epic Presence, 2017-2024
Developmental Editor, Autonomous Press, 2015-2020
Writing Center Tutor, Western Michigan University, 2013-2015
Reviewer, Shelf Awareness, 2011-2015
Executive Note Editor, Michigan Telecommunications and Technology Law Review, 2005-2007
Editor, Boskage Commerce Publications, 2004
Editor in Chief, Muskegon River Review, 2003-2004
Writing Center Tutor, Ferris State University, 2002-2004
Education
Master of Arts, English, Western Michigan University (cum laude), 2015
Juris Doctor, University of Michigan Law School, 2007
Bachelor of Arts, English, Ferris State University (summa cum laude), 2004
Grants and Awards
Demand Media Studios Grant, 2010
Woodbridge N. Ferris Essay Award, 2003
PRISM Awards for Best Essay (2002-2004) and Best Poetry (2004)